WQLN Radio is taking a new approach to its annual pledge drive, which kicks off Thursday.
Typically the drive the lasts for two weeks, but this year it will last just one day.
Coordinators say they usually raise the bulk of their money on the final day of the drive, so they think a one day drive will yield the same results.
The goal is to raise $55,000 by the end of Thursday.
Local community leaders will be on the air throughout the day to help raise the money.
The drive runs from 5:00 a.m. to 11:00 p.m.
