January 23, 2013
The American Heart Association is
partnering with the E
The pilot campaign will also partner
with businesses, first responders and public officials in
The coalition is meant to raise awareness, but it's about more than just knowing the signs of a heart attack.
They want people to "commit to call" 911 at the first sign of a heart attack.
Some people recognize the signs, yet still put off calling for emergency medical attention.
The "When Hearts Attack" coalition will meet periodically over the next two years.
They will eventually use hospital data to see how well the pilot program did with increasing the volume of 911 calls for heart attack victims.