Saving Memories witth a Shake
IMAGINE SLOWLY LOSING THE SENSE OF WHO YOU ARE AND NOT BEING ABLE TO STOP IT. MILLIONS OF PEOPLE IN THE U-S LIVE WITH ALZHEIMER'S DISEASE OR WATCH A LOVED ONE SUFFER FROM IT. NOW, RESEARCHERS ARE LOOKING AT A HIGH-POWERED PRESCRIPTION SHAKE TO EASE THE SYMPTOMS. LOU BAXTERTELLS US HOW IT'S HELPED ONE WOMAN.
VO/NARRATION............. AT 93, TERESA ALFONZO HAS SEEN AND DONE A LOT. BUT BECAUSE OF A DEVASTATING DIAGNOSIS 10 YEARS AGO, SHE'S NOW FIGHTING TO KEEP HER MOST PRECIOUS POSSESSION -- HER MEMORIES. (:07)
CG
Rafael Alfonzo
In: :08
Out: :11 "We started noticing she couldn't take care of herself." (:03)
VO/NARRATION............. THE ALFONZOS ARE ONE OF 35-MILLION FAMILIES DEALING WITH THE DEVASTATING EFFECTS OF ALZHEIMER'S DISEASE. A FEW MONTHS AGO, TERESA'S ABILITY TO REMEMBER THE MOST BASIC SKILLS STARTED TO GO. SHE COULDN'T EVEN DRAW A CLOCK. (:12)
CG
Margaret Alfonzo
Teresa's Daughter
In: :23
Out: :24 "This was her clock." (:01)
VO/NARRATION............ THAT'S WHEN THE ALFONZOS DECIDED TO TRY SOMETHING NEW. TERESA STARTED ON AXONA -- A MEDICAL SHAKE REGULATED BY THE F-D-A. (:08)
CG
Susan Steen, MD Neurologist
South Tampa Memory Center/President,
Axiom Clinical Research
In: :32
Out: :38 "They mix it with usually a high protein drink, usually a milkshake or boost, and they drink it right after breakfast." (:06)
VO/NARRATION............ ALZHEIMER'S PATIENTS LOSE THE ABILITY TO USE GLUCOSE IN THE BLOOD. TWO HOURS AFTER DRINKING AXONA, IT'S CONVERTED INTO KETONE BODIES THAT CIRCULATE TO THE BRAIN AND PRODUCE ENERGY. (:09)
Richard S. Isaacson, MD
In: :47
Out: :51 "Ketone bodies are the only things aside from sugar your brain can use as food." (:04)
VO/NARRATION.............
GRAPHIC
In: :51
Out: 1:01
Source: about-axona.com IN A 90-DAY, DOUBLE BLIND STUDY OF 152 ALZHEIMER'S PATIENTS, 77 TOOK AXONA. 45-PERCENT OF THEM SHOWED SIGNS OF IMPROVEMENT AFTER 45 DAYS. WHILE IT DOESN'T WORK FOR EVERYONE, DOCTOR RICHARD ISAACSON SAYS IT'S WORTH A SHOT. (:13)
Richard S. Isaacson, MD
In: 1:04
Out: 1:11 "You have at least a 40 to 45 percent chance of having this medical food work, in my opinion, 40 percent is a lot higher than zero." (:07)
VO/NARRATION.............
AFTER THREE MONTHS ON AXONA, TERESA WENT FROM THIS... TO THIS. (:04)
Margaret Alfonzo
In: 1:15
Out: 1:18 "It's a blessing really. It's a huge progress." (:03)
VO/NARRATION............
A SIMPLE DRAWING MADE POSSIBLE BY A DRINK THAT'S HELPING THIS FAMILY TURN BACK THE HANDS OF TIME.
AXONA IS A PRESCRIPTION MEDICAL FOOD. THE F-D-A DOES NOT APPROVE MEDICAL FOODS, BUT THEY DO REGULATE THEM. IT COSTS 70 DOLLARS TO 90 DOLLARS FOR A 30-DAY SUPPLY. DOCTOR ISAACSON SAYS A GENETIC TEST CAN ACTUALLY HELP FIGURE OUT IF AXONA WILL WORK ON PATIENTS. AXONA'S WEBSITE SAYS THE SIDE EFFECTS INCLUDE MILD STOMACH ACHES AND DIARRHEA.
PRODUCER NOTE Please check with your webmaster to make sure he or she has posted the full-length doctor's interview on your Web site to drive viewers to your site.
OPTIONAL ANCHOR TAG...............
CG
http://www.ivanhoe.com IF YOU WOULD LIKE A TRANSCRIPT AND AN ADDRESS TO WRITE TO FOR MORE INFORMATION, CHECK OUT MEDICAL BREAKTHROUGHS ON THE WEB AT IVANHOE-DOT-COM
VO/NARRATION............. AT 93, TERESA ALFONZO HAS SEEN AND DONE A LOT. BUT BECAUSE OF A DEVASTATING DIAGNOSIS 10 YEARS AGO, SHE'S NOW FIGHTING TO KEEP HER MOST PRECIOUS POSSESSION -- HER MEMORIES. (:07)
CG
Rafael Alfonzo
In: :08
Out: :11 "We started noticing she couldn't take care of herself." (:03)
VO/NARRATION............. THE ALFONZOS ARE ONE OF 35-MILLION FAMILIES DEALING WITH THE DEVASTATING EFFECTS OF ALZHEIMER'S DISEASE. A FEW MONTHS AGO, TERESA'S ABILITY TO REMEMBER THE MOST BASIC SKILLS STARTED TO GO. SHE COULDN'T EVEN DRAW A CLOCK. (:12)
CG
Margaret Alfonzo
Teresa's Daughter
In: :23
Out: :24 "This was her clock." (:01)
VO/NARRATION............ THAT'S WHEN THE ALFONZOS DECIDED TO TRY SOMETHING NEW. TERESA STARTED ON AXONA -- A MEDICAL SHAKE REGULATED BY THE F-D-A. (:08)
CG
Susan Steen, MD Neurologist
South Tampa Memory Center/President,
Axiom Clinical Research
In: :32
Out: :38 "They mix it with usually a high protein drink, usually a milkshake or boost, and they drink it right after breakfast." (:06)
VO/NARRATION............ ALZHEIMER'S PATIENTS LOSE THE ABILITY TO USE GLUCOSE IN THE BLOOD. TWO HOURS AFTER DRINKING AXONA, IT'S CONVERTED INTO KETONE BODIES THAT CIRCULATE TO THE BRAIN AND PRODUCE ENERGY. (:09)
Richard S. Isaacson, MD
In: :47
Out: :51 "Ketone bodies are the only things aside from sugar your brain can use as food." (:04)
VO/NARRATION.............
GRAPHIC
In: :51
Out: 1:01
Source: about-axona.com IN A 90-DAY, DOUBLE BLIND STUDY OF 152 ALZHEIMER'S PATIENTS, 77 TOOK AXONA. 45-PERCENT OF THEM SHOWED SIGNS OF IMPROVEMENT AFTER 45 DAYS. WHILE IT DOESN'T WORK FOR EVERYONE, DOCTOR RICHARD ISAACSON SAYS IT'S WORTH A SHOT. (:13)
Richard S. Isaacson, MD
In: 1:04
Out: 1:11 "You have at least a 40 to 45 percent chance of having this medical food work, in my opinion, 40 percent is a lot higher than zero." (:07)
VO/NARRATION.............
AFTER THREE MONTHS ON AXONA, TERESA WENT FROM THIS... TO THIS. (:04)
Margaret Alfonzo
In: 1:15
Out: 1:18 "It's a blessing really. It's a huge progress." (:03)
VO/NARRATION............
A SIMPLE DRAWING MADE POSSIBLE BY A DRINK THAT'S HELPING THIS FAMILY TURN BACK THE HANDS OF TIME.
AXONA IS A PRESCRIPTION MEDICAL FOOD. THE F-D-A DOES NOT APPROVE MEDICAL FOODS, BUT THEY DO REGULATE THEM. IT COSTS 70 DOLLARS TO 90 DOLLARS FOR A 30-DAY SUPPLY. DOCTOR ISAACSON SAYS A GENETIC TEST CAN ACTUALLY HELP FIGURE OUT IF AXONA WILL WORK ON PATIENTS. AXONA'S WEBSITE SAYS THE SIDE EFFECTS INCLUDE MILD STOMACH ACHES AND DIARRHEA.
PRODUCER NOTE Please check with your webmaster to make sure he or she has posted the full-length doctor's interview on your Web site to drive viewers to your site.
OPTIONAL ANCHOR TAG...............
CG
http://www.ivanhoe.com IF YOU WOULD LIKE A TRANSCRIPT AND AN ADDRESS TO WRITE TO FOR MORE INFORMATION, CHECK OUT MEDICAL BREAKTHROUGHS ON THE WEB AT IVANHOE-DOT-COM
