The 24 hours leading up to Valentine's Day is organized chaos for florists and businesses that sell chocolate and jewelry.
And that's the case at Larese Floral Design on Peach Street.
Carl Larese says to a florist, Valentine's Day is the Superbowl of holidays.
He'll be sending out 4 to 5 hundred floral arraignments with roses being the most popular flowers.
Dahlkempers Jewelry is another business that sees an increase in business a few days before Valentine's Day, after all, love is what it's all about.
Larese says business is up 20% and has hired extra help and delivery drivers to keep up with the orders.